STL Recruitment Billboards
During my time at Veterans United Home Loans, I had the opportunity to design a series of billboards that celebrated our 8th place ranking on Glassdoor's "Best Places to Work" list, and repositioned us in the St.Louis area.
In collaboration with a copywriter, we conceptualized the playful angle of the campaign with references to "Friday feelings," and dynamic typography. I communicated directly with stakeholders to guide all creative aspects of the campaign and ensure it aligned with the company culture, as well as pitching the campaign to our creative directors.
Through the Roof Reviews
During my time at Veterans United Home Loans, I had the opportunity to design a series of posters that corresponded with our "Through the Roof Reviews with Rob Riggle" commercial campaign. Click here to watch them!
These posters each feature portrait of a veteran paired with their real review and the Veterans United loan team who helped make their dreams come true. These large-scale posters were printed and distributed to all 28 branches nationwide and 18 corporate offices.
St. Louis Business Journal
During my time at Veterans United Home Loans, I had the opportunity to create a full-page magazine ad that celebrated our achievement as the St.Louis Business Journal's 2022 Best Place to Work.
In collaboration with a copywriter, we capitalized on the genuine nature of our employee-created hashtag, #VURocks." We showcased posts made by real employees to show that an award-winning culture is the sum of every meaningful moment, no matter how small.
I communicated directly with the HR department to guide all creative aspects of the ad and ensure it aligned with the company values, as well as pitching multiple ad concepts to stakeholders.
