Swell Spokes
Swell Spokes is a fictional bike shop established in 2016 in Whitefish, Montana by a lifelong biker, Carla. She has biked her whole life through the scenic area of Glacier National Park. She has grown a huge appreciation of the natural beauty in the area and wants to share that same euphoric feeling of gliding through the mountains with members of the community.
Carla also hosts bike tours of the park where the riders are given cards with scannable QR codes that bring them to a Spotify playlist that coordinates with the terrain and enhances their experience further.
My goal was to create a fun, groovy brand presence that caters to adventurers and inspires them to get out and ride.
